Information for Market Managers

One of the goals of the WIC Farmers' Market Nutrition Program (FMNP) is to expand the awareness of, use of, and sales at farmers' markets. Each year, the WIC FMNP meets this goal by giving checks to WIC families to spend at farmers' markets. Many WIC families have never been to a farmers' market before. For that reason, they provide a new customer base to increase farmers' market and vendor sales.

• Approved markets

• Application

• Reapplication

• Contact information

Approved markets

To be an approved FMNP market, the market must have:

• an established site or sites of operation;

• established days and hours of operation; and

• at least three farmers present during market hours.

Application process for new farmers' markets

Market managers should submit the market application (PDF, 23 KB) to the state WIC FMNP office.

When a farmers' market is approved for the first time, the market manager will receive the following.

• A letter stating the market has been approved.

• A training manual explaining FMNP rules.

• Local WIC contact information for questions and for training of farmers.

Farmers' market information is provided to farmers and WIC participants.

Reapplication process

Each year, the market manager will receive a reapplication form from the state FMNP office. This provides certification that the market is still in operation.

Contact information

• State WIC FMNP office

  • E-mail us at wicfmnp@dhfs.state.wi.us

  • Phone us at (608) 266-9824

  • Write us at FMNP; PO Box 2659; Madison, WI; 53701-2659

• Local WIC agency

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FMNP home page

Last Revised:  May 18, 2006