Wisconsin Tobacco Prevention & Control Program
Current Tobacco Media Campaigns
 2008
Fighting Against Corporate Tobacco (FACT) Campaign
The FACT They Killed 8000 campaign was created by FACT youth over the
course of brainstorming sessions held in Appleton, Hudson, Madison,
Milwaukee and Minocqua, and the campaign TV ad stars five “FACTors” from
across Wisconsin. The ad takes
the viewer through a
Wisconsin
town of 8,000 people that’s been completely wiped out and concludes by revealing that 8,000 Wisconsinites are killed
by Big Tobacco every year.
My SmokeFree Story Campaign
The My SmokeFree Story radio campaign features nine Wisconsinites sharing
their experiences with secondhand smoke.
Each of the spots encourages others to tell their own secondhand smoke
story by calling 1-866-94STORY or visiting the website at www.mysmokefreestory.com.
Visitors to the site can also learn about the health effects of secondhand
smoke and see more of the storytellers through video and photos.
View past media campaigns related to tobacco control
and prevention.
Last Revised: April 17, 2008 |
