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Wisconsin Tobacco Prevention & Control Program

An estimated 7,215 people die annually from illnesses directly related to smoking and approximately 853 die from illnesses and fires indirectly related to smoking, for a total of 8,068 annual deaths in Wisconsin.  Tobacco use also costs Wisconsin approximately $3 billion annually in health care expenses and lost productivity.  This web site provides information and links to tobacco use prevention and tobacco addiction treatment resources in Wisconsin. 

  • 2007 Behavioral Risk Factor Surveillance System Survey

Wisconsin's new adult smoking prevalence rate of 19.6% marks the lowest in Wisconsin's history.  The new rate comes from the Wisconsin Behavioral Risk Factor Surveillance System Survey (BRFSS).  View the BRFSS fact sheet here.

  • 2008 Clinical Practice Guideline Update

The 2008 Clinical Practice Guideline Update: Treating Tobacco Use and Dependence was released on Wednesday, May 7 at the American Medical Association Headquarters in Chicago, Illinois.  The document was developed by a panel of 24 national experts in tobacco treatment, including Dr. Mike Fiore of the UW Center for Tobacco Research and Intervention, who also chaired the panel.  

The guideline provides recommendations to clinicians and other health-care professionals to accelerate progress in reducing tobacco use.  To learn more about the Guideline update and to watch video from its launch event, visit www.ctri.wisc.edu/.

  • 2008 Fighting Against Corporate Tobacco (FACT) Campaign

The FACT They Killed 8000 campaign was created by FACT youth over the course of brainstorming sessions held in Appleton, Hudson, Madison, Milwaukee and Minocqua, and the campaign TV ad stars five “FACTors” from across Wisconsin.  The ad takes the viewer through a Wisconsin town of 8,000 people that’s been completely wiped out and concludes by revealing that 8,000 Wisconsinites are killed by Big Tobacco every year.  See the ad in our Media Campaigns section. 

  • My SmokeFree Story Campaign

The My SmokeFree Story radio campaign features nine Wisconsinites sharing their experiences with secondhand smoke. Each of the spots encourages others to tell their own secondhand smoke story by calling 1-866-94STORY or visiting the website at www.mysmokefreestory.com. Visitors to the site can also learn about the health effects of secondhand smoke and see more of the storytellers through video and photos. 

This plan represents the implementation for a comprehensive tobacco prevention and control effort to prevent and reduce the death, disease, and health care costs caused by tobacco in Wisconsin given a 2008 state budget allocation of $15 million. The state tobacco control budget expansion coincides with the release of CDC’s new 2007 Best Practices for Comprehensive Tobacco Control Programs distributed by the Centers for Disease Control and Prevention (CDC).  This final plan represents feedback from both state and local partners.

This first draft is included to allow for comparison with the final plan.

This document provides a summary of the feedback that partners provided.  The feedback was used to refine the plan in order to meet the needs and priorities for implementing a comprehensive tobacco prevention and control program. 

We invite you to explore the comprehensive services and materials available through the Wisconsin Tobacco Prevention and Control Program by viewing these links:

Contact us if you have additional questions about tobacco prevention efforts in Wisconsin.

Want to quit smoking?  Need some help?
Call the Wisconsin Tobacco Quit Line: 
1-800-QUIT-NOW (784-8669)
En espańol: 1-877-2NO-FUME (266-3863)

Last Revised: August 19, 2008